Are you one of the 60% that can't convert beta-carotene properly?

Here’s a hard truth most people don’t know:

Up to 60% of the population has a reduced ability to convert beta-carotene into active vitamin A.

Yes—even if you’re eating all your carrots.

Not exactly.

Beta-carotene is pro-vitamin A—a precursor found in plants like carrots, sweet potato, and spinach. But your body has to convert it into retinol, the active form of vitamin A used by your eyes, skin, immune system, and hormones.

And here’s the catch:
That conversion depends on your genetics.

Many of us carry genetic variants (particularly in the BCMO1 gene) that make us poor converters—meaning we absorb only a fraction of what we think we're getting.

Vitamin A is essential for:

• Vision & eye health (especially night vision)
• Skin integrity & acne management
• Immune strength (think viral resilience)
• Hormone production & fertility
• Gut lining repair

A deficiency can show up as:

• Dry skin or eyes
• Frequent colds
• Fatigue
• Poor night vision
• Skin that doesn't heal well

If you're plant-based or vegetarian and relying only on carrots, pumpkin, or leafy greens, you might not be getting nearly enough retinol.

Active vitamin A is found in:

• Beef Liver (nature’s vitamin A bomb)
• Egg yolks
• Grass-fed butter or ghee
• Cod liver oil

Get your genetics tested (e.g. for BCMO1 variants).

Don’t ditch the carrots—but don’t rely on them alone.

Add healthy fats to plant-based sources to boost absorption.

This is a perfect example of why “just eat healthy” doesn’t always cut it. One-size-fits-all advice can leave people depleted—even if they’re doing “everything right.”

One of nature’s richest sources of bioavailable vitamin A (retinol) plus iron, B12, and more. 100% grass-fed, freeze dried, no fillers.